Our University Marketing Department has worked with UW-Stout alumni in Eau Claire to produce a new video advertisement aimed at bolstering our enrollment. The advertisement, produced by Knorth Studios, includes much of the same video that Knorth used to produce the highly popular “Stout Proud” alumni video last year. The founders of Knorth are UW-Stout alumni Chris Bartlett and R.T. Vrieze. Our marketing staff has secured very favorable rates to air the new advertisement locally during the upcoming Super Bowl and Winter Olympics events, both on WEAU-TV.
The video focuses on our emphasis on producing career-ready graduates. You can preview the advertisement here. This advertisement is part of a broader effort to increase enrollment. We obviously don’t want to publicly disclose all the facets of this plan for competitive reasons, but it also includes the new UW-Stout external website that was unveiled recently, along with the adoption of a new customer relationship management software for enrollment services and other offices. I have made enrollment a top priority for my administration, and my Cabinet will be receiving monthly updates from both enrollment and marketing leaders.
A big thank you for snow removal efforts
I wanted to take this opportunity to thank everyone who worked so hard last week to keep our campus open during the extreme snowfall that we experienced last Monday. Our Facilities Management personnel, as well as those who work for University Centers and elsewhere, did a great job ensuring that our students, employees and guests were able to navigate campus as safely as possible. I am proud to work with people who are so dedicated to their jobs. Thank you!
Getting to know Sen. Schachtner
We also are working to establish a good working relationship with our new state senator, Patty Schachtner, a Democrat from Somerset. Sen. Schachtner is busy getting her office in the Capitol set up, and she is scheduled to visit campus in February. I am looking forward to getting to know Sen. Schachtner, ensuring she becomes familiar with UW-Stout, and working with her during the upcoming 2019-21 budget debate.